Pay-per-Ep
Wednesday, March 16th, 2005Over the last few days I’ve been collecting information about what people would shell out for a pay-per-episode (not pay-per-view) series. Compared to four years ago when I last pondered this question, people seem much more willing to spend a little to get good entertainment, which in itself is a massive shift of opinion. But in the process of gathering this data, I think I may have discovered that you can only ever charge $1 for anything online, no matter how much it costs to make…
The thing is: if $0.99 is your starting point, how do you deal with differing levels of quality? If Futurama is worth $0.99, what is a bad episode of Alias going to cost? $0.75? If it’s that, you’ll have to increase your audience to compensate (which doesn’t seem likely since it’s a bad episode). But if you keep it at $0.99, the audience will feel like they’re being ripped off if certain episodes don’t meet their standards. In this system there is an implied level of quality that the producers of content must meet or exceed to stay in business. You’re only as good as your last episode, and that becomes even more severe in a pay-as-you-go scenario.
I was ranting about this a little while ago. ActuallyI was rantimg for this. I think this is the kick in the pants that the Media Industries need to bring quality back and cut the crap.










