Yesterday Google launched its new Google Talk product. My buddy at work told me about it and Ambra blogged about it too. Initially I was like .. “cool but so what?” Of course the media was talking about it. Google’s PR firm was busy making sure that this is what everyone would be talking and blogging about. (so here I am …)
If you haven’t heard Google talk is a new IM/VOIP client. There are about one million of these things. This of course is far from new or innovative. But the ordinary seems cooler when Google does it. In fact its not even that great ’cause unless you have a gmail account you can’t even use it. And you can’t get a gmail account unless you are invited by someone who has one already. Lucky for me I do. (Unfortunately the site referenced in that post no longer provides you with gmail invitations. Google shut them down.)
update: I stand corrected.
But there is something cool about the new Google IM. To see it you have to read the about page or the developer page. Google’s new IM is based on XMPP, an XML based protocol that is most notably used in Jabber. XMPP is an open standards protocol that anyone can use and build apps for. So anyone can build a client for it … or a bridge …
This is from the about page:
15. What new features are you working on?
We could tell you, but then you’d have to promise to not talk about it… Joking aside, Google Talk is still in beta, and we’re working hard to add features and make improvements. We’re just not quite ready yet to reveal the other cool things we’ve got planned. We can say this, though: we believe strongly in user choice and open standards, and we are committed to letting users access Google Talk using the client and platform of their choice, as well as to enabling our users to talk with users from other service providers.
Think about it. What is the one thing that has been missing from ALL IM systems. The ability to IM anyone no matter what system they are using. There are multi system IM clients but they all require that you have an account on each IM system you plan to use. Its not like the phone system where it doesn’t matter what local carrier you use. You can call anyone. But if a major IM network with the clout of Google opens it network and allows other networks to connect to it, what fool wouldn’t?
Of course there is always the question… “How the heck is Google going to make money?” Well I don’t have all the answers.