Archive for July 19th, 2006

School Your Way: Walmart’s MySpace wannbe social net

Wednesday, July 19th, 2006

Well its not really a social net because I don’t see any one who takes part can communicate. So there is not social or net in this socialnet. The site is a marketing ploy to bolster sales from the teenage crowd as they prepare to go back to school. Irma Zandl of youth-marketing firm Zandl Group:

adage
“Over the last year, we have been getting increasingly bad feedback from teen girls about Wal-Mart in contrast to Target — especially Wal-Mart’s apparent lack of cleanliness, messy layout and lack of stylish attire. “

OK So you are receiving complaints about the service, selection, and operation of your core product (your store) and your answer is to … launch a website?

  1. Fire Irma Zandl She is either stupid or too afraid to tell you that you have issues that you can not over come with marketing.
  2. Clean up you stores Maybe things are different in the South or the out west but in Jersey EVERY SINGLE WALMART IS A HOLE. If they didn’t have the cheapest stuff in town there would be no reason to go. It is not a PLEASURE to shop there … like it is at Target.
  3. Get a PILE of money together and start getting the most popular stars appearing on Nickelodeon, The N (Noggin after Dark), and the Disney Channel and start making some commercials, and have them appearing in public with cloths available from Walmart.

If these steps are followed you will again return to the status of supreme rulers of the universe.

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