Blackhacker

BetaNews | EC clears Google + DoubleClick merger
The two largest players in the Internet advertising industry are now officially one this morning, as the final hurdle to their merger has been cleared, and the final lines on the papers have officially been signed, according to Google’s CEO.

In the meantime, we do have a statement from the EC, which includes the following: “The Commission’s in-depth market investigation found that Google and DoubleClick were not exerting major competitive constraints on each other’s activities and could, therefore, not be considered as competitors at the moment. Even if DoubleClick could become an effective competitor in online intermediation services, it is likely that other competitors would continue to exert sufficient competitive pressure after the merger. The Commission therefore concluded that the elimination of DoubleClick as a potential competitor would not have an adverse impact on competition in the online intermediation advertising services market.”

emphasis mine
All I can say that Google must have GREAT lobbyists.

This entry was posted on Tuesday, March 11th, 2008 at 5:06 pm and is filed under Business, Computers and Internet. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.