HBO runs to the future … but with feet of clay
Tuesday, January 22nd, 2008BetaNews | HBO next to open its shows to the Web
Though it may be a bit late for it to enter the download market, Time Warners HBO will begin a controlled launch of HBO Broadband tomorrow, a free add-on to HBO on Demand.
Content will not be available through a browser, though, as HBO Broadband relies on its own application for Windows PCs running XP and Vista. Content is downloaded directly to the subscriber’s drive through the application and expires four weeks after the download date.
Maybe this is more about not giving Apple too much power but still acknowledging that the prevailing media business models are dinosaurs and the meteor is in the sky. It still a weak effort, I’m sure that TW will yield no fruit from sewing so sparingly, but we will see.
