Target and other stores have a problem with a simple solution. They can not compete with Amazon on price. They simple don’t have the over head of running thousands of stores all over the country. They have an advantage that. Amazon simple doesn’t have. The shopper is sitting in the sore with his hands on the product. MAKE A DEAL!. I bet in most cases they wouldn’t even have to meet Amazon’s price. If they can get a little off and have it RIGHT NOW is HUGE!
Even better keep selling the Kindle, but every time someone seems interested, in one, offer and on the spot unadvertised discount for a competitor’s product. Use Kindles to sell IPads. Home sellers have been doing this for EVER. You notice an open house one week end and that is exactly when your yard sign goes up.
Basically it comes down to Target forgetting how to sell. If you have an interested buy IN YOUR STORE, with the product IN HIS HAND, and you can’t figure out a away for him to leave with it, then YOU ARE THE WORST SALESMAN IN THE WORLD.
Target, signaling its growing irritation with its rival Amazon, announced on Wednesday that it would stop selling the online retailer’s Kindle e-readers.Enlarge This Image Matthew Staver/Bloomberg NewsUnpacking Kindle Fires at a Target in Denver in November. Target has sold Kindles since 2010.Add to PortfolioAmazon.com IncTarget CorporationGo to your Portfolio »Target, with almost 1,800 stores, is one of the bigger carriers of Kindles in the offline world, though most of the devices are sold at Amazon’s Web site.Like other big retailers, Target has been trying to figure out how to stop Amazon shoppers from visiting Target stores to check out products, and then buy them online from Amazon. It is a practice encouraged by Amazon; over the Christmas holiday, for example, the company offered a promotion on its Price Check app that gave shoppers 5 percent off any item scanned at a store.
Dap: NY Times